I was sitting on the bus the other day and three women, of various ages, got on. Each one had red hair, each of a different shade. Red hair is definitely the most popular color here. And I'm not sure I've seen very many natural redheads. They come in colors from orange to auburn to burgundy and every shade in between. And it doesn't matter what age they are. I actually saw a middle-aged woman get on the bus the other day with hair about the length of mine and the bottom layer was black, the middle layer was red and the top layer was bleached platinum.
They women do like to have colors streaked in their hair. It's not the same as the highlighting popular at home, but just streaks of color here and there in their hair.